Go Generic

Consider buying store brands instead of pricier national brands. “All food manufacturers follow standards to provide safe food and beverage products of high quality,” says Robert Earl, director of nutrition policy for the Grocery Manufacturer Association. Many grocery companies buy national-brand products made to their specifications and simply put their own label on the products. Read the ingredient list on the label to be sure you’re getting the most for your money. Ingredients are listed in order by weight. So when you’re buying canned tomatoes, look for a product that lists tomatoes, not water, as the first ingredient. Also look for simpler versions of your favorite foods. For example, buy oatmeal or simple flaked or puffed cereals that contain fewer additives and are less expensive (and often healthier) than fancier cereals.

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